A Critique of Walmarts Branding

Walmart is an American retail corporation founded by Sam Walton in 1962. It operates in many countries that include the United States, Canada, Argentina, and Brazil. It is among the largest corporations in the world that employ a large number of employees.Advertising We will write a custom essay sample on A Critique of Walmart’s Branding specifically for you for only $16.05 $11/page Learn More Walmart has come under attack in past years for offering employees low wages, sexual discrimination at the workplace, and unfair treatment of employees. Despite criticism and attacks, the corporation has maintained its position as one of the leading retailers in America and the world. Walmart is a relevant brand in the market because of several reasons that include its impact on economy of the U.S., influence on labor markets, and its sustainability efforts. Walmart is one of the leading employers in the world with over 2 million employees spread across its branches around the world. Research has revealed that its economic impact is immense. First, it provides wages to many people thus improving quality of people’s lives. Second, it offers low prices that make merchandise affordable to low income earners. As such, it alleviates poverty and improves lives of many Americans. Low-income households benefit greatly from low prices, which have led to improved consumer well-being. On the other hand, Walmart has immense influence on labor markets. Research has found out that presence of Walmart in the market increases employment opportunities even though it offers low wages. Its relevance regarding labor markets bases on menial treatment of employees.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More It offers low wages, inadequate health cover, poor working conditions, and prevents employees from joining or forming unions. However, this is obscu red by the fact that it offers employment opportunities to many people. Brand positioning refers to a company’s or organization’s perception by customers. Effective brand positioning is one of the most effective ways used by businesses to create customer loyalty and increase customer satisfaction. Walmart has positioned its brand as a low-price retailer that cares for the welfare of customers. As such, Walmart’s brand positioning as the low-price retailer promises customers that the corporation offers the lowest prices for goods in the market. The focus of the corporation’s brand positioning is low prices. It does not offer any promises on quality of shopping experiences or customer affiliation. Therefore, Walmart’s customer base is sensitive to prices of goods compared to customers of its competitors in the market. The main reason Walmart is a leader in the retail sector is because of its brand positioning. However, analysts have criticized Walmar t’s brand positioning by attributing it to brand devaluation. This has led to Walmart establishing itself as a brand of low-priced goods for low-income earners. They further argue that Walmart could improve its brand positioning by incorporating aspects such as customer affiliation and customer experience in its brand positioning strategy. As a brand, Walmart is characterized by creativity, focus on customer needs, high turnover, low cost of production, and market dominance. Walmart’s high turnover and positive impact on economy could be attributed to its creativity.Advertising We will write a custom essay sample on A Critique of Walmart’s Branding specifically for you for only $16.05 $11/page Learn More It focuses on middle class and low-income earners who form the larger part of the population. As such, it offers low prices for its products. It is able to provide low prices because of its low cost of production and low wages. Howe ver, the brand is losing its market dominance because of emergence of online shopping stores such as Amazon.com that have improved convenience of shopping. In addition, development of stores such as Dollar General is affecting the positioning of the brand. Walmart is famous for its effective advertising that attracts more customers to its stores. In past years, it has used slogans such as we sell for less, and satisfaction guaranteed to reiterate its commitment to fulfilling needs of customers by offering affordable prices. In addition, it uses different registered trademarks that include the spark, live better, and save money to represent the Walmart brand. Walmart also offers store brands that present low prices as alternatives to name brand products. It offers numerous store brands such as Sam’s Choice, Dr Thunder, White Stag, George, Mainstays, great Value, and Equate. Additional brands include Apparel and Homeliness. These store brands are offered under the Walmart brand and have played a pivotal role in Walmart’s brand positioning. To improve its brand, Walmart has created a campaign to reinvent its brand to counter criticisms by labor unions and media. The campaign is aimed at cleaning its tainted image and negative publicity. Objectives of the campaign include digitization, reinvention of brand, development of solutions to existing problems, and restructuring retail store formats.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The reinvention campaign aims to advance Walmart’s philosophy of offering low prices to customers while maintaining its brand position as a low-price retailer. The value of Walmart’s brand was evident from nomination as one of the most valuable brands in the world in 2012. This was attributed to its focus on fulfilling needs of digitally connected customers, improving operations to include online services, and offering customers a chance to order merchandise even without money when placing orders. Its brand is worth $34.4 billion and is the most valued brand in the world. This essay on A Critique of Walmart’s Branding was written and submitted by user Mayson Vargas to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Collegeboard Essay Samples: 3 Tips For Writing With Ease

Collegeboard Essay Samples: 3 Tips For Writing With EaseCollegeboard essay samples offer a wide variety of options that can help you get more out of your writing. The idea is to come up with an interesting article that educates readers while giving you a quick boost of word-based power. This article will describe five tips for writing with ease and take a look at the top 5 Collegeboard essay samples that students can use to polish their skills.One option that Collegeboard provides is the study guide. This may sound like a boring concept, but it is a very powerful tool for writers. You can download a digital version of the guide, which contains learning and practice material that goes along with each question and answer. When you think of how much of your time is spent preparing questions and answering them, this seems like a very inexpensive way to get the most out of your studying.Another great option that Collegeboard provides is the essay competition. Students are encouraged to cr eate a short, engaging, and competitive essay that has a strong foundation in both subject and content. These essays are usually based on a short question, which are broken down into its primary parts, and then students have a chance to make them stronger by coming up with an answer that demonstrates their ability to take direction and analysis into account.The most exciting feature that Collegeboard offers is the on-demand essay. These essay samples are pre-written and ready to go in a jiffy. You can just hit the 'check it out' button and have your work professionally proofread and edited, right in the comfort of your own home.After you have finished your assignment, just click the submit button and your essay are ready to submit to Collegeboard. Collegeboard uses these submitted essays as practice materials and then edits the best ones to produce the top 10 finalists. These essays are then judged for quality and then published on Collegeboard's website. Itis possible to submit mul tiple entries, which allows you to test yourself as to how much information you can supply and how you can edit the text to make it more effective.The main purpose of Collegeboard essay samples is to give writers some ideas on how to prepare and structure a meaningful essay. They are not meant to be books or articles; instead, they are resources that allow you to enhance your writing skills. If you want to stand out from the crowd, Collegeboard is definitely worth checking out.Collegeboard essay samples are a great way to hone your writing skills and turn yourself into a writer. You can check out Collegeboard online, find an assignment that appeals to you, and then prepare for your best essay yet. If you don't already have the perfect assignment in mind, why not think about what types of things would make your article unique?