Saturday, December 28, 2019

Theme Of Sexism In The Joy Luck Club - 779 Words

In her 1989 novel, The Joy Luck Club, Amy Tan hones into the narratives of four Chinese American immigrant families living in San Francisco. The novel is structured into four distinct, anecdotal sections: two dedicated to mothers and two dedicated to daughters. Tan’s approach to structure allows the interlocking stories between mother and daughter to place emphasis on the issue of sexism. The purpose of Tan’s novel is to highlight that, even though American and Chinese societies drastically differ, there still remains a recurring theme of chauvinism. Erica Jong says, â€Å"Sexism kind of predisposes us to see mens work as more important than womens, and it is a problem, I guess, as writers, we have to change.† Through her purpose, Tan is†¦show more content†¦Lindo was arranged to marry Tyan-yu. While the marriage was short-lived, Tyan-yu constantly lied to Lindo, and Tyan-yu’s mother treated Lindo like an object to be bartered between families. L indo experiences depression being trapped in this lifestyle, so she decides to flee to America in order to escape it. When reminiscing on her marriage Lindo says, â€Å"I had no choice, now or later. That was how backward families in the country were. We were always the last to give up stupid old-fashioned customs† (Tan ). Similar to the mother in the beginning, Tan creates appeal to pathos, forcing the reader to sympathize with Lindo. The reader’s sympathy to Lindo allows Tan to expand on the larger issue of sexism, creating an emotional and educational tone in order to coax the reader into, again, understanding the true scale of sexism. Tan drilling this larger idea of sexism into readers changes the reader’s perspective. With new perspective, readers notice the need for change to establish equality between both sexes. Therefore, Tan is using her writing as a tool for a deeper subject: exciting change within the world, and thus, exemplifying Jong’s word s. The Joy Luck Club finishes with the story of Lena. Lena is the American born daughter of immigrant Ying-ying, and she is married to Harold. Unlike Lindo, her marriage was not arranged; however, her marriage fits the recurring theme of toxicity within relationships of opposing sexes. SimilarShow MoreRelatedJoy Luck Club Sexism Essay713 Words   |  3 PagesSexism and Authority in Chinese Culture In Amy Tan’s The Joy Luck Club the reader is able to look through the eyes of a chinese woman in the 1980’s, a time when men were seen as the superior sex when compared to females, in this age when a man gave an order to a women it was to be followed without hesitation. Characters in the book like Lena St. Clair and Lindo Jong were exposed to the idea of Sexism in their culture as they all have gone through instances where their own desires and dreams had beenRead MoreSadie Hawkins Day and Valentine Grams18321 Words   |  74 PagesBy Felicia Jin ABC^2, Make-A-Wish and Chinese clubs sold Valentine grams and treats Feb. 9-13, bringing the â€Å"sweets to sweeties† and funding for good causes. The gifts were purchased during the week and distributed to classes today. ABC^2 (Academically Better Children’s Club) held a bake sale for the first time in the Main Hall and will be donating their proceeds to the St. Jude’s Hospital. â€Å"It’s hard t o say how much money we’re trying to raise because it’s our first time, but we’re hoping for aRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesArendt, University of Wisconsin, Green Bay Anke Arnaud, University of Central Florida Mihran Aroian, University of Texas, Austin Gary Ballinger, Purdue University Deborah Balser, University of Missouri at St. Louis Christopher Barlow, DePaul University Joy Benson, University of Wisconsin at Green Bay Lehman Benson III, University of Arizona Jacqui Bergman, Appalachian State University Anne Berthelot, University of Texas at El Paso David Bess, Shidler College of Business at the University of Hawaii Bruce

Friday, December 20, 2019

The Problem Of Illegal Drugs - 2308 Words

Clearly illegal drugs have become a major reason for concern in the United States. It’s getting increasingly challenging fighting the war on drugs when countless substances are obtainable to anyone who can afford them. According to the PFDA, Partnership for a Drug Free America, the average age teens first use inhalant is 13. This statistic is overwhelming and surely something has to be made out. What is the clean-cut solution? There are many supporters of drug legalization and several people think that legalization will end all drug related problems. Nevertheless, this subject has been repeatedly talked over. Rather, it’s more advantageous to examine the many other selections, and not looking at an ancient statement of drug ‘’legalization’’. The real question we need to ask is what steps should Americans need to repair the rising drug problems? There are actual in fact, five main areas we should consider adolescent drug use, drug crimes, drug laws, foreign drug trade, and drug misuse. By attending at these five matters in detail and considering possible solutions, an answer can be found. First, illegal drugs seem to have found a younger audience target. In 1995, one in three high school seniors, one in four sophomores, and one in six eighth graders used marijuana. (ElShohly, 1995, letter to editor) ‘Right now any, 14-year-old who wants drugs, can easily find them within minutes almost anywhere in the United States.’ (The Nation, 1999. P.18) Today, mainly consists of ‘JustShow MoreRelatedThe Problems with Alcohol and Illegal Drugs Essay1570 Words   |  7 Pages â€Æ' Drugs have been a big part of our history dating back all the way to the 1800’s and beyond. We have to remember that drugs were first introduced as a form of early medication and its intent was to help cure things such as depression, headache, and used as a form of an anesthetic. The biggest downside of the medical drug evolution was the side effect of mass addiction. Although there was a problem with addiction the drugs still were very effective in helping cure many problems. Even with theRead MoreIllegal Drugs : Source And Solution And It s The Problem Essay1451 Words   |  6 Pagestask) Illegal Drugs: Source: Since when where drugs used. How many people internationally consume drugs. Which is the most common used drug in the U.S. What is the most commonly used drug in the U.S. Young people take more drugs than before. High school students drank alcohol and smoked drugs. People want to change. People think drugs are the solution and it’s the problem. The consequences of drugs are worse than the real problems they had before. You shouldn’t take drugs. Different drugs. They changeRead MoreLegal vs. Illegal Drugs1288 Words   |  6 PagesLegal or Illegal Drugs? Drugs are a common part of everyday life. In fact, it is highly likely that there are drugs of some sort in your cupboard. They are classified into two categories: legal and illegal. Legal drugs include alcohol, tobacco, and pharmaceutical drugs, while illegal drugs include marijuana, amphetamines and heroin. The media often portrays a biased, negative view on illegal drugs, however legal drugs often have the same effects as illegal drugs, if not worse. Illegal drugs canRead MoreIllegal Drug Activity across the Globe1314 Words   |  5 Pagesï » ¿Drugs have become a rising problem for nations across the globe. In Canada, drug use among individuals aged 15 years or older was 11%, demonstrating that an issue does indeed exist (Health Canada). Many of societys worst problems with drugs result from the fact that they are illegal. Like alcohol and tobacco, drugs should be legal in this country. Although this has been a much debated dilemma, I would agree with this statement because of the practicality that it would entail. Drugs are the sourceRead MoreA Society Without Drugs1263 Words   |  6 PagesA Society without Drugs Have you ever wondered of how wonderful our society would be, if we are able to get rid of Illegal Drug Usage in our community? Despite having tough anti-drug laws, the U.S. has the highest level of illegal drug use in the world. As per the World Health Organization s survey of legal and illegal drug use in 17 countries, U.S report the highest level of drug usage (CBS news). The second-most abused category of drugs after marijuana among young people is the usage of prescriptionRead MoreDepressants Their Effects1002 Words   |  5 Pagesmore and more dependant on drugs, in particular, depressants. By definition, a depressant is a chemical agent that diminishes the function or activity of a specific part of the body. There are many different types of depressants ranging from sleeping medications to laughing gas, and of course the most common, alcohol. Like all medications, there are the legal and illegal types. Heroin, marijuana, and GHB which is commonly used as a date rape drug , are among the illegal depressants. Ambien andRead MoreThe Drawbacks Of Anabolic Steroids1384 Words   |  6 PagesShould Stay Illegal Anabolic steroids have been used and taken by humans for over half a century. The effects they provide have developed large ongoing debates as to whether these substances should be allowed to the general public. Anabolic steroid in short provide the human body a much grander potential to build muscle by helping the cells within the body produce more muscle fibers at an astonishing rate that could never be achieved naturally. Many issues have arisen like health problems relatingRead MoreEssay on Why should the U.S have border patrol?1611 Words   |  7 Pageshave border patrol? Illegal immigrants have always been a problem in the United States for some time now. â€Å"In October 2008, the illegal immigrant population stood at 11.9 million according to the Pew Hispanic Center† (Illegal Immigration Facts Statistics†). An efficient border patrol in our country would be a good step in the right direction to stop illegal immigration and the effect it has on our country. Illegal immigrants are at fault for such things as smuggling drugs into the country, whichRead MoreAccording To An Article In Usa Today, â€Å"Illegal Immigration1258 Words   |  6 PagesAccording to an article in USA today, â€Å"Illegal Immigration population declines† Thomas Frank writes, â€Å"The number of illegal immigrants in the USA fell for the first time in at least four years, as the nations tough economy discourages people from sneaking into the USA†. Illegal immigration has been on an all time rise for the last 4 to five years, as the nations economy s truggles to stay out of a depression. I believe illegal immigration has a great effect on how the economy is doing. It cost theRead MorePast and Current Trends1207 Words   |  5 PagesPast and Current Trends Drugs and alcohol have played a role in American society for many years. There is, however, a wider variety of drugs available today than ever before and with this wider variety there comes a wider range of addictive qualities and health related risks that individuals who take these drugs are subjected. Habit forming drugs were introduced into American society as far back as the 1700s. These drugs were widely used for medicinal purposes without any knowledge of their addictive

Thursday, December 12, 2019

Role of Brands and Brand Communities

Question: Discuss about the Role of Brands and Brand Communities. Answer: Introduction The brand symbol forms the basis of a brand community. People's demand for the consumer goods and services affect their productivity making companies produce more to meet this demand. However, for the products to sell well in the market, intensive marketing campaigns on the companies products is required. The social-cultural compositions of the market significantly affect the marketing department and analysts of a company regarding what strategies to employ in reaching the market effectively. Different communities have developed strong loyalty and devotion to certain products, and this has created the basic of social interactions. The following essay explains the role of brands and brand communities, and clearly analysing the implications for brand managers. The Role of Brands and Brand Communities Brands and brand communities provide the society with transformative cultures and experiences with complex behaviours, attitudes, norms, and beliefs. The marketing department of a company should understand the social, cultural expectations of the community members surrounding their business (Greg Northcote, 2014). This is because, while some of the brand communities maintain loyalty to the consumption of a companies products, other communities do not brand their loyalty in an absolute sense. When marketing managers understand communities perspectives and expectations well, this results in making sound decisions regarding what products to produce and offer to the market appropriately. Brand communities form the basis under which the subsequent development and sustainability of the community are established. The implication of this aspect to the managers is that brand community may be of no importance in social dynamics that surround the community. A company's marketing plan should be adequately designed through the involvement of all the marketing staff in decisions making (Hatch, and Schultz, 2008). Practical understanding of the marketing mix may enable the marketing personnel generate the right products, affordable prices, and ensure timeliness in the delivery of the consumer goods in different communities. By this doing, the community is made a valuable asset in the sustainability and development of a company in its key market base. Brand communities create an acceptance of mainstream ideology over which it is differentiated from subcultures of consumption in the market. Every community has a different preference over a particular product; managers should, therefore, be sure of the social constructs of people that determine their demands, tastes, and preferences before supplying a given commodity to such a construct (Holt, 2006). Some communities show resistance to certain products something which necessitates the marketing managers to be aggressive in the commercialization strategies. The marketing team needs to be enthusiastic while creating media adverts as an alternative to entering new markets. Brand communities are established by the manner in which the society people exhibit self-awareness as well as understanding the relationship between the commercial sector and the community. The business environment is made up of conscious, materialistic, and fanatic members whose actions interrupt the marketing strategies of a company (Rosenbaum, 2013). For example, a motorcycle company advertising its vehicles in a market composed of people opposed to radio and television marketing creates a challenge in the selling of such products. Therefore, the marketing managers should advertise these types of vehicles through the newspapers or the internet so that the customers may be able to analyse which vehicles suit their preferences. Brand communities employ shared cultural markers defining a uniform affiliation for the oneness that builds around a particular brand. The brand communities establish different comparisons of products something that creates a challenge to the responsible managers of a company. For example, the market may be unclear regarding what product among two competing products of the firm id demanded most at a particular time (Prado vs. Marcedez Benz, Ferrari vs. Porsche, and Samsung vs. Apple). As a manager, one should seek to understand the myths and sentiments that the market has over a particular product (Leigh, Peters, and Shelton, 2006). After knowing this, it would be very easy for the marketing team to know what communication language to use in convincing people otherwise regarding a particular commodity. The moment the brand of consumer product ceases to thrive in the market, so the community stops to be. The firm branding of a product preceded the community's experience, and this establishes a secondary effect to the target market (Davidson, Mcneill, and Ferguson, 2007). As a manager, one should come up with policies of firmly positioning himself in the market and such strategies include; offering those consumer products that conform to the community's beliefs, improving the quality and quantity of the commodity, and educating the community on the use of the outputs. The manner by which companies diversifies their products and services is primarily determined by the type of community constructs within the market. Where there are greater chances of failure, most companies are reluctant in diversifying their brands. The marketing manager together with the team in a company should clearly understand the limit of brand power by not expanding its activities to those operations beyond their brand power (Cova, and White, 2010). The managers should cast a significant measure of doubt over its essential status when it comes to brand community. For example, football clubs managers prefer using one formation that suits its players, and that is entirely different from the opponents, this maintains a high fun base for the teams. The brand community dynamics elevates the role of marketing teams as the agents in the maintenance of the company's brand in a manner that is distinguishable from any other community (Pongsakornrungslip, and Schroeder, 2011). Where the brand community is not well understood by the community, there is a weak relationship between the company and the clients. Different dynamics of communities creates a challenge to the success of business in a particular market segment. To thrive in the market, the marketing team should employ sociologist who can advise them in understanding how different communities operate (Cova, Kozinets, and Shankar, 2007). The brand community helps managers in deciding what brand component should be incorporated into a whole range of the companies product sheets. Conclusion Strong brand establishes a unique dynamic in brand communities which distance the community from the aspect of production to the logic of consumption. Distinct brand formation to a companies products creates the basis of the success of a business in the marketing environment. Therefore, marketing managers, together with the marketing teams should clearly understand different perspectives of the communities so as to establish unique brands which suit the right community demands. References Cova, B., Kozinets, R., and Shankar, A. (2007). Consumer Tribes. Oxford: Butterworth Cova, B., and White, T. (2010). Counter-brand and alter-brand communities: the impact of Web2.0 on tribal marketing approaches. Journal of Marketing Management 26(34): 25-270. Davidson, L., Mcneill, L., and Ferguson, S. (2007). Magazine communities: Brand community formation in magazine consumption. International Journal of Sociology. 27: 208220. Hatch, M., and Schultz, M. (2008). Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity through Corporate Branding. San Francisco, CA: Jossey-Bass. Holt, D. (2006). Jack Daniels America: Iconic brands as ideological parasites and proselytizers. Journal of Consumer Culture 6(3): 355377. Leigh, T., Peters C., and Shelton J. (2006). The consumer quest for authenticity: The multiplicity of meanings within the MG subculture of consumption. Journal of the Academy of Marketing Science 34: 481493. Pongsakornrungslip, S., and Schroeder, J. (2011). Understanding value co-creation in a co-consuming brand community. Marketing Theory 11(3): 303324. Rosenbaum, MS. (2013). Maintaining the Trail Collective Action in a Serious-Leisure Community. Journal of Contemporary Ethnography 42(6): 639667. Greg, S., Northcote, J. (2014). When totems beget clans: The brand symbol as the defining marker of brand communities. Journal of Consumer Culture, 1-60.

Wednesday, December 4, 2019

Organizational Behavior Philippine Daily Inquirer

Question: Discuss about the Organizational Behavior for Philippine Daily Inquirer. Answer: Introduction: Among all the newspaper organization, the Philippine Daily Inquirer posses its position as a well known company regarding the highest revenue and a maximum number of newspaper readership. Since 2001, it achieved best journalism awards consistently by acquiring a maximum number of profits along with strong readers loyalty. In the year 1985, it was established for controlling the dictatorship and authoritarian rule of Ferdinand Macros, the president of Philippine. This newspaper organization carefully handled all the employees namely business operations and journalists in a proper way ( 2016). As this newspaper opposed the dictatorship and revealed the truth of Macros regime, they faced a lot of trouble in terms of political uncertainty and overstressed. However, this organization gives the positive result instead of this type of barrier. Apart from this, with the growth of this organization, new employers are assigned though they are not so much efficient and ded icated than the older one ( 2016). This research analysis is made by providing the justification of problems associated with it and it has been evaluated with the help of MARS model. Moreover, after analyzing the problems of this newspaper agency, a suitable recommendation is provided for mitigating the issues as soon as possible. Problem Identification: Some symptoms are assessed following related to the newspaper organization of the Philippine Daily Inquirer. The newspaper lovers turn their pattern of choice into internet, gadget, and computer. Profit margin, revenue earning and popularity diminished from the earlier period. Inquirer updated their newspaper through online which created a problem of hiring sufficient amount of editorial staff along with increasing the risk factor and degradation of quality work related to the news content. Confliction, rivalry, and inefficient cooperation are noticed between the old and new editors. Root Causes of the Symptoms of the Inquirer newspaper: Due to increase in popularity of the internet, gadget and computer, the normal human being along with the newspaper lovers are distracted from the reading of daily newspaper specifically the well popular Inquirer newspaper. The internet accessibility and easy access to mobile to the human being give the tough competition to the above-stated newspaper. The primary difference between the newspaper and online newspaper is the way of their operations. In general, the traditional newspapers first collect the news through journalists and then edited it by an editor. After that, they make the front page by features, news and advertisement and lastly they sent it to the printing press. After finishing the whole process, this type of organization cannot be able to update any alarming or sudden news in that day. The whole process is lengthy and not flexible ( 2016). On the contrary, online newspapers, internet provides the updated news to the people anytime and anywhere. There does not exist any deadline. The collection of news and processing the news take a little time and always it provides the latest news to the people. Thus, all the newspaper lovers turn their addiction into e-paper from a traditional newspaper. Apart from this, the higher authority of Inquirer newspaper, Letty is not so much responsible and dedicated to her work. She always comes late in the office by which the way of decision making process, guidance and scrutiny have delayed severely. Moreover, she disallows any editorial work done by the junior editor which hampers the work process badly. Apart from this, as per the leadership style of micro-management by Letty, the editors have no freedom regarding their work. In addition, Letty believes in the reading of traditional newspaper and does not want to update these procedures. As a result, due to delay in newspaper processing system, the distribution process set back along with the increasing competition and rivalry with the internet users ( 2016). Analysis of the case study: With the help of following theories, concepts, and models, the issues of Inquirer newspaper can be analyzed in the following manner. According to Haleem, Gan and Lu (2013), the theoretical framework of individual behavior model of MARS showcases the individual behavior through the four factors namely motivation, perception, ability and situational factors. Motivation: In the words of Tayyebi and Pijanowski (2014), motivation factor is considered as internal forces which affect the direction, persistence, and intensity of the voluntary behavior of an organization. In this context, during the time of tough competition to the internet users, the sufficient amount of salary and appreciation provide motivation to all the employees to their work in Inquirer newspaper. The employees are attached to the organization because of demand for money. This is the process of motivation in their work. Ability: It inferred the information of capable employees which is required during the time of tough competition for Inquirer newspaper. The efficient skills, competencies and aptitudes of the employees help the organization to achieve and remain in its previous position during recession period (Bougher et al. 2015). Role perception: As stated by (Riivari et al. 2012), the appropriate behavior, responsibilities and duties of all the employees are needed for achieving foster growth of the organization. In this context, though the old and new editors are dedicated to their work, the chief editor Letty is not so much serious about work in Inquirer newspaper. Situational Factors: This type of factor considers the facts which are out of control to the employees namely budget constraints, work facilities and health issues (Laforet 2016). These issues are directed by the higher authority of the organization. In this perspective, though the organizational culture and sub culture in Inquirer is good, the freedom to work and adaptive new technology for enhancing growth and sustain in the competition are not significant enough. Even after this, Letty would not allow the new editors to do the job freely which is not desirable for Inquirer newspaper. Autocratic leadership style: According to Giltinane (2013), the theoretical concept of Autocratic leadership style showcases the fact that this leadership style includes the characterization of individual control on all the decisions relating to the organization. This type of leaders take the decisions based on owns concepts, ideas, and their judgment powers. The autocratic leaders totally ignored the innovative thought, ideas and judgment of junior employees and accept any advice from the followers in rare case (Metcalf and Benn 2013). In this perspective, the chief editor of Inquirer newspaper Letty is considered to be an autocratic leader. All the decisions from starting to the end such as the type of news collecting, materials which are written in the editorial column, scrutiny, added any inputs and guidance are only instructed by her. As a result, the whole procedure is delayed and time-consuming. Moreover, the chief editor cannot give priority to the junior editors and follows the traditional procedure ins tead of advanced technology. In addition, though the Inquirer newspaper takes the strategy of doing the 24 hours in the news cycle, the implementation goes in vain due to late coming of Letty in the office. Hofstede theory: In the words of Ybema and Nyri (2015), the organizational cultural theory of Hofstede inferred the information about the organization whether it is goal-oriented or not, the extent of professionalism, discipline and strictness of work process and whether the work is internally or externally driven. With the help of this theory, the organizational culture and subculture of Inquirer newspaper can be evaluated properly. In this context, to sustain in the competitive market, this organization would promote their news into the website for increasing popularity along with the higher amount of revenue. However, some orthodox employees cannot want to adopt this system. Furthermore, the above-concerned newspaper organization wants to accomplish a procedure of 24 hours in the news cycle by which this organization can be able to compete with the internet and website system. On one hand, this would lead to hiring more editorial staff along with proper controlling of quality and quantity work. In this organization, a proper segregation is done between the junior and senior editors which would help to finish the work in a positive manner along with innovative ideas, thoughts, and judgments. Conclusion: From the above analysis, it can be concluded that the newspaper company Inquirer has faced a tough competition with the new advanced system of internet, gadget, mobile and computer. New generations are attracted to e-newspaper instead of traditional newspaper. As a result, it severely hampers the revenue generation of this company along with low popularity. Moreover, the chief editor, Letty is responsible for this fact as she implements the micro-leadership style in this organization. Thus, to mitigate this situation the first and foremost thing is done by Sandy is to update the procedure of newspaper editing, front page making, advertisement system and distribution system. In this perspective, e-newspaper needs to launch in the market and 24 hours in news cycle need to implement for sustaining in the competitive market. The CEO of Inquirer newspaper, Sandy wants to mitigate the issues of a clash in sub cultures within the organization. Apart from this, he brings changes in direction process, complacent in the organizational culture, suspicious and contentious editors for the foster growth of this organization. Reference list: Babnik, K., Breznik, K., Dermol, V. and Trunk irca, N., 2014. The mission statement: organisational culture perspective.Industrial Management Data Systems,114(4), pp.612-627. Bougher, S.W., Pawlowski, D., Bell, J.M., Nelli, S., McDunn, T., Murphy, J.R., Chizek, M. and Ridley, A., 2015. Mars Global Ionosphereà ¢Ã¢â€š ¬Ã‚ Thermosphere Model: Solar cycle, seasonal, and diurnal variations of the Mars upper atmosphere.Journal of Geophysical Research: Planets,120(2), pp.311-342. Giltinane, C.L., 2013. Leadership styles and theories.Nursing Standard,27(41), pp.35-39. Haleem, K., Gan, A. and Lu, J., 2013. Using multivariate adaptive regression splines (MARS) to develop crash modification factors for urban freeway interchange influence areas.Accident Analysis Prevention,55, pp.12-21. Laforet, S., 2016. Effects of organisational culture on organisational innovation performance in family firms.Journal of Small Business and Enterprise Development,23(2), pp.379-407. Mazanec, J.A., Crotts, J.C., Gursoy, D. and Lu, L., 2015. Homogeneity versus heterogeneity of cultural values: An item-response theoretical approach applying Hofstede's cultural dimensions in a single nation.Tourism Management,48, pp.299-304. Metcalf, L. and Benn, S., 2013. Leadership for sustainability: An evolution of leadership ability.Journal of Business Ethics,112(3), pp.369-384. (2016).Drilon: LP not part of any ouster moves vs Duterte. [online] Available at: [Accessed 13 Sep. 2016]. Riivari, E., Lms, A.M., Kujala, J. and Heiskanen, E., 2012. The ethical culture of organisations and organisational innovativeness.European Journal of Innovation Management,15(3), pp.310-331. Tayyebi, A. and Pijanowski, B.C., 2014. Modeling multiple land use changes using ANN, CART and MARS: Comparing tradeoffs in goodness of fit and explanatory power of data mining tools.International Journal of Applied Earth Observation and Geoinformation,28, pp.102-116. Ybema, S. and Nyri, P., 2015. The Hofstede factor.The Routledge Companion to Cross-Cultural Management, p.37. Zhu, C., 2015. Organisational culture and technology-enhanced innovation in higher education.Technology, Pedagogy and Education,24(1), pp.65-79.